glenstone museum

My primary role was to build the museum’s social media presence on Instagram, Facebook, and Twitter in advance of their $200 million expansion opening. My goal for the newly created platforms was to create a digital environment reflective of that museum experience and raise brand awareness of this previously quiet, private museum.

2018 METRICS

  • Audience: Increase of almost 2,000%

  • Engagement: Increase of over 901%.

  • Web Traffic: Increased by 47% via social media engagement.

  • Developed the museum’s influencer list with a growth from the initial, local group of 20 to a list of over 100 locally, nationally, and internationally-recognized art, architecture, lifestyle and photographer influencers.

  • Created an image rights and reproductions database to track all license agreement requests for over 500 art works in the museum’s collection for website, press, and social media use.

glenstone museum’s expansion social media preview | September 2018

Inaugurating the 204,000-square-foot museum building known as the Pavilions and an additional 130 acres of landscape in September, I planned and coordinated Glenstone Museum’s expansion opening social media preview, bringing together over 100 lifestyle, art, architecture, and photography influencers from across the nation.

For the first time in the museum’s history, we invited influencers to photograph their experience, lifting the no photography policy inside the original gallery and the new Pavilions building. We also launched #NewGlenstone, garnering over 500 Instagram posts in the two weeks following the preview successfully expanding brand awareness.

SOCIAL MEDIA EXPANSION PREVIEW - INFLUENCER POSTS

I planned and directed promotional videos for the Louise Bourgeois: To Unravel a Torment exhibition in collaboration with the Easton Foundation.